DIGITAL MARKETING – STRATEGIES THAT

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Keeping Up with Marketing Trends

At Adwords Wizard, our in-house marketing team is on top of their game 24/7.  We are the marketers that are obsessed with statistics, trends, new marketing mediums, experiments and more. We’re constantly developing new marketing strategies for our clients as time goes on giving each client the best cutting-edge marketing campaigns.

It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.

That said, it’s practical to reflect on the past year’s patterns and pay attention to growing trends that will influence next year’s success. Here are 10 marketing trends you would be wise to keep your eye on going into 2019.

The marketing funnel is shifting.

The current marketing funnel accepts anyone, assessing them for profitability and rejecting them if they’re deemed unfit. As John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best — and insulted at worst — when the journey ends.” Rather than opening up a marketing funnel that swallows whoever it can, businesses are starting to efficiently leverage content to target niche audiences.

Reaching out to people who are more likely to be interested in your brand is not only more cost-efficient; it’s also more sustainable and less time-consuming. Consumers do not want businesses to gloss over them; they seek legitimate trust and genuine relationships.

Content is everything.

In the current climate, content is everything. You already know that you need to entice your audience: inspire them, provoke their thoughts, excite them or appeal to their emotions.

The goal is not to simply put content in front of people and hope they respond to it, but rather to encourage them to share and engage with it. Content — whether it’s an article on an outlet or a video on social media — opens the door for two-way communication, which is crucial for building trust and letting customers know that you appreciate their business.

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Whatever competition, concerns, market challenges, or broken business models your organization may be struggling with – Adwords Wizard is fascinated, possesses absolute zeal and boundless energy, and well-hedged boldness to figure out what will multiply your sales, increase your profits, and maximize your competitive sustainable market advantage.

Consider the probability that there ARE much better ways to grow your business, leverage your opportunities, and deliver more value to your customers and clients – faster, safer, and more predictably!

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